Proposition : Only DOVE can show my respect and sincerity to my clients, and make our relationship closer

定位: 只有DOVE巧月才最能体现出我对客户的尊重和诚意, 并更能拉近我们的关系.

Benefit : Premium Brand/ Well known, good quality and trusted brand, Exclusive

利益: 高档品牌, No1 中国巧克力市场/ 高知名度, 优秀的品质值得信赖, 团购渠道全国专控

RTB: Dove is a famous premium chocolate brand. It bring the traditional festival with unique chocolate experience-rich and silky chocolate enjoyment just delivers the silky bonding I pursued which connecting me and others closer. The limited version can also show my respect to their social status. Modern contemporary brand and category

德芙是著名的高档巧克力品牌. 德芙巧月把中国传统节日和与众不同的巧克力体验巧妙地结合起来, 丰富丝滑的感受其如其分地表达了我们与客户之间长期维护的客情关系. 同时限量版巧月更能体现出我对客户的尊重和诚意.

 • 品牌及产量--今年的德芙巧克力月饼是限量生产，全国仅60000盒，能让顾客感到收到的礼品是独一无二的。

• 渠道专控--除了广州白云机场以外，全国均不在任何流通渠道销售，脱离大众化形象。